title. Taste originality

date. 2010-2014

category. Brand Identity

description. This design aims to redecorate the image of a shop selling homemade chocalate and Blue–Bottle coffee. I redesigned the coffee cups, the bags, the coffee bean packages, the ads and billboards, and the brochure that introduces different types of coffee. The illustrations design of the brochure is unified by simple hand-drawing figures. The main purpose is to bring customers the warmth and pride of the shop on their homemade products. And the packaging part is overall redesigned by gunny material, in order to promote the brand name recognition on their coffee beans among customers.